<< DIRECT FROM DELL >>

書名/叢書 :DIRECT FROM DELL
作者/譯者/編者: MICHAEL DELL
出版社 :HARPER COLLINS PUBLISHERS
國際書號 :0887309151
圖書分類: MARKETING
出版年月: 2000/1
頁數 :236

定價 128.00

The PC business is full of rags-to-riches stories. But perhaps none is as dramatic as the rise of Dell Computer. In Direct from Dell, founder and CEO Michael Dell tells how he started his company from a dorm room at the University of Texas with less than $1,000 and built it into an industry powerhouse with a market capitalization of well over $100 billion. What makes Dell Computer unique is not what it sells, but rather how it sells it. Dell was first in the PC industry to pioneer the direct-selling model, a method that competitors such as Compaq and Apple Computer are only now starting to embrace. By cutting out the intermediary and creating a direct link between manufacturer and customer, Dell was able to provide customers with computers that cost less and that were more apt to meet customer needs.